A recent investigation by a Noida-based influencer has ignited a full-blown controversy around Indian sunscreen brands. A social media video claims that six out of ten top-selling Indian sunscreens significantly underperform their advertised SPF (Sun Protection Factor) ratings.
What Happened?
The influencer, identified as Having 1.6 M followers, sent ten popular Indian sunscreen products to accredited labs that tested their SPF values using internationally recognised “in-vitro” methods. The results reportedly show alarming discrepancies — for example, brands claiming SPF 50+ delivered measured values in the teens.
Why It Matters
Sunscreen isn’t cosmetic—it’s a critical protective product against UV damage, tanning, pigmentation and long-term skin health. If the claims are true, millions of users may be unknowingly exposed to weaker protection than assumed.
The Response
Brands and skincare experts are pushing back. Some dermatologists caution that “in-vitro” (test-tube) results don’t always reflect real-wear (in-vivo) conditions on skin. Others raise concerns about influencer motives and undisclosed brand ties behind viral claims.
What’s Next?
Regulatory scrutiny could increase—calls for transparent testing data and stronger oversight in the booming Indian skincare market.
Consumers are being advised to check labels, look for broad-spectrum protection, and reapply sunscreen every 2–3 hours when outdoors.
Brands that came out relatively better in the test may face questions of bias or preferential treatment.
