What was once known for wide, orderly roads and lush green roundabouts is now drawing criticism for a different reason — giant, brightly lit advertisement boards that residents say are putting lives at risk.
Across major intersections such as Pari Chowk, Beta-1 roundabout and Gamma-1 sectors, oversized billboards have mushroomed on central verges, green belts and traffic circles. Commuters claim the intense LED lighting and sheer size of these hoardings distract drivers, obscure traffic signs and create dangerous blind spots, especially at night.
Visibility Issues Raising Accident Fears
Motorists say navigating busy junctions has become increasingly difficult after sunset. The glare from illuminated advertisements often overpowers streetlights and hides crucial signage, increasing the likelihood of sudden braking and collisions.
Residents argue that the problem goes beyond aesthetics. Many boards are poorly maintained, with broken fixtures, tilted frames and overgrown vegetation around them, further reducing visibility for drivers and pedestrians.
Public Spaces Turning Into Advertising Zones
Local RWAs have also flagged the unchecked spread of smaller posters promoting PG accommodations and rentals. These are frequently pasted on signboards, electric poles, bus shelters and walls, covering directional information meant for road users.
Citizens say Greater Noida’s identity as a well-planned city with open spaces is gradually being eroded by visual clutter and commercial encroachment.
Authorities Promise Enforcement
Officials from the Greater Noida Industrial Development Authority (GNIDA) stated that some hoardings are permitted under maintenance contracts designed to offset upkeep costs. However, they acknowledged that illegal advertisements and defacement of public property will not be tolerated.
Enforcement drives are expected to be intensified, with a focus on removing unauthorised boards and restoring clear visibility on roads.
Residents Seek Safer Streets
Resident groups are now demanding stricter regulations, removal of hazardous hoardings and preservation of green spaces. They warn that development should not compromise public safety.
With traffic volumes rising rapidly in the city, citizens say immediate action is necessary to prevent accidents and reclaim Greater Noida’s reputation as a safe, well-planned urban hub.
