Indian cricketer Rinku Singh, known for his explosive batting for Kolkata Knight Riders (KKR), has made headlines off the field with a significant investment of Rs 1.9 crore in sports nutrition startup BeastLife.
BeastLife, founded in 2024 by fitness influencer and YouTuber Gaurav Taneja, has quickly become a growing name in India’s sports supplement market. Following Rinku Singh’s entry as both investor and brand ambassador, the company’s valuation has surged to Rs 120 crore, signaling strong investor and consumer confidence.
Promoting Clean Nutrition in Sports
Rinku Singh, 27, has expressed his goal of advocating for clean and effective supplements across the athlete community. His association with BeastLife is seen as a natural fit, given his dedication to peak fitness and performance.
“Rinku embodies everything BeastLife stands for – discipline, performance, and authenticity,” said co-founder Gaurav Taneja.
Equity & Brand Growth
Reports indicate that BeastLife’s equity is distributed among:
Gaurav Taneja – 40%
Raj Gupta – [undisclosed]%
Varun Alagh (Mamaearth co-founder) – [undisclosed]%
ESOP pool – 15%
Co-founder Raj Gupta emphasized Rinku’s deep involvement, saying, “Rinku’s belief in BeastLife goes beyond partnership—he’s helping shape the future of fitness in India.”
From IPL to Investments
Retained by KKR for a massive Rs 13 crore in the IPL 2025 auction, Rinku Singh continues to build his brand both on and off the field. Last year, he made headlines after purchasing a luxury bungalow worth Rs 3.5 crore in Ozone City, Aligarh.
