Dreams don’t work unless you do. And few stories illustrate this better than that of Rahul Taneja, a Jaipur-based entrepreneur who rose from poverty and hardship to luxury and success. Once an auto-rickshaw driver, Taneja has now made headlines after spending a staggering Rs 31 lakh on a VIP number plate for his son’s Audi RSQ8 — the most expensive car registration number ever sold in Rajasthan.
The number — RJ 60 CM 0001 — was acquired at a competitive auction at the Jaipur Railway Transport Office. For Taneja, however, this was much more than a display of wealth. It was a gift of love — a promise kept for his son Rehan, who is set to turn 18 this month.
“My happiness lies in my son’s happiness,” Taneja said. “He loves cars and unique numbers — so I fulfilled his dream.”
A Journey Built On Grit, Odd Jobs, And Sleepless Nights
Born in Katra, a small village in Madhya Pradesh, Taneja’s early life was defined by financial hardship. His father repaired bicycle punctures, and his mother worked in the fields. To help the family, Rahul began working at 11 years old, serving tea at a roadside dhaba in Jaipur.
◆Life didn’t get easier — but Rahul didn’t stop.
◆Over the years, he took up whatever work came his way:
◆Selling firecrackers, kites, colours, and comics
◆Distributing newspapers and courier parcels
◆Managing local advertisement services
◆Driving an auto-rickshaw from 9 PM to midnight — at just 16 years old
These long, tough years shaped not just his struggle — but his resilience.
Turning Point: From Auto Stand To Showroom Floor
At 19, Taneja saved enough to open his first venture — Car Palace, a small pre-owned car dealership in Jaipur. That little shop planted the seeds of confidence and business vision.
Alongside business, Rahul pursued modelling, eventually winning titles such as:
◆Mr Jaipur
◆Mr Rajasthan
◆Male Model of The Year (1999)
But his ambitions extended beyond the stage. Over the next two decades, he built multiple successful ventures, including:
◆Live Creations (Event Management, 2000)
◆IndianArtist.com (Talent & Artist management, 2005)
◆Rahul Taneja Premium Weddings (Luxury weddings, 2015)
Today, he is known as one of Jaipur’s most flamboyant & self-made entrepreneurs.
A Passion for Car Numbers
This isn’t Taneja’s first record-breaking purchase. His history with VIP plates includes:
Year Vehicle Number Price Paid
2011 BMW 7 Series RJ 14 CP 0001 Rs10 lakh
2018 Jaguar XJL RJ 45 CG 0001 Rs 16 lakh
2025 Audi RSQ8 (for son) RJ 60 CM 0001 Rs 31 lakh
This latest number is special — because it’s tied to his son’s 18th birthday.
A Story of Hope For Every Young Dreamer
Taneja’s rise is not just about money. It’s about faith, courage, and refusing to give up.
●From serving tea at a dhaba to driving an auto,
●From selling kites to owning luxury cars,
Rahul Taneja’s journey proves that no dream is too big — only effort matters.
